Setting the tone for one of boxing’s most iconic voices. I was brought on to create both the official podcast trailer staring Floyd and a documentary trailer for Floyd Mayweather—projects that demanded precision, style, and storytelling worthy of a global icon.
Context
This project required capturing the energy, presence, and authority of a global sports icon in under 60 seconds.
I worked closely with the production team to select powerful sound bites, direct the visual tone, and edit a cinematic trailer that matched the brand’s premium positioning. The trailer had to appeal to both loyal fans and new listeners—balancing hype with substance.
Details
Time Frame:
Jan 2023
Role:
Editor
Overview
Podcast trailer, the project required capturing the energy, presence, and authority of a global sports icon in under 60 seconds. I worked closely with the production team to select powerful sound bites, direct the visual tone, and edit a cinematic trailer that matched the brand’s premium positioning. The trailer had to appeal to both loyal fans and new listeners—balancing hype with substance.
Results
The trailer was launched across digital channels, generating major buzz and strong engagement. The podcast trailer helped establish a strong identity for the show and was used to secure early sponsorships and media coverage.
These projects highlight my ability to work at the intersection of celebrity branding, narrative storytelling, and polished post-production.